PROTON celebrates East Malaysia Day with Safety campaign and customer rewards

PROTON is celebrating East Malaysia Day by launching the 2026 East Malaysia Day Campaign, a month-long aftersales initiative aimed at helping customers enjoy safer journeys while rewarding them for their continued support.

Running from 8 July until 7 August 2026, the campaign is available at all PROTON Authorised Service Centres across Sabah and Sarawak, including 2S outlets, and is open to owners of all PROTON models, including the PIES, X Series and S Series vehicles. The campaign reflects PROTON's continued commitment to delivering quality aftersales services and ensuring customers throughout East Malaysia enjoy a convenient and reliable ownership experience.

Today, PROTON customers in East Malaysia are supported by a comprehensive network of 30 authorised service centres, comprising 12 outlets in Sabah and 18 outlets in Sarawak, ensuring professional maintenance and aftersales support are always within reach.

As part of the campaign, customers who visit participating service centres will receive a FREE 40-point Safety Inspection, allowing PROTON's trained technicians to assess key vehicle components, including the brakes, tyres, battery, suspension and fluid levels, to ensure their vehicles remain in optimal condition for daily driving and longer journeys.

In addition, customers who purchase a genuine PROTON wiper set during the campaign will receive an exclusive PROTON Neck Pillow, while stocks last, as a token of appreciation for choosing genuine PROTON parts.

"East Malaysia continues to be an important market for PROTON, and our growing customer base in Sabah and Sarawak reflects the trust placed in our products and services. Through the 2026 East Malaysia Day Campaign, we want to thank our customers for their loyalty while encouraging them to prioritise regular vehicle maintenance for safer journeys. Our authorised service centres are equipped with trained technicians and genuine PROTON parts, ensuring every vehicle receives the highest standard of care," said Dato’ Ir. Abdul Rashid Musa, Chief Executive Officer PROTON Edar Sdn Bhd.

East Malaysia remains a key growth market for PROTON, with increasing numbers of customers choosing the brand for its combination of quality, value and dependable aftersales support. To support this growing community of owners, PROTON continues to strengthen its service network and invest in customer-focused initiatives that deliver greater convenience, peace of mind and long-term ownership value.

PROTON also encourages customers to service their vehicles at authorised service centres, where factory- trained technicians use genuine PROTON parts specifically engineered to meet the company's quality and safety standards. Regular servicing with genuine parts not only helps maintain vehicle performance and reliability but also protects warranty coverage and contributes to safer driving for customers and their families.

The 2026 East Malaysia Day Campaign also reinforces PROTON's commitment to promoting road safety while strengthening customer relationships through value-added aftersales initiatives. By combining complimentary vehicle inspections with exclusive customer rewards, the campaign offers East Malaysian customers greater confidence every time they get behind the wheel.

Customers are encouraged to visit and service at any of their nearest PROTON Authorised Service Centre in East Malaysia during the campaign period to enjoy the complimentary 40-point Safety Inspection and receive an exclusive PROTON Neck Pillow with every genuine PROTON wiper set purchased, while stocks last.