since 1976
since 1976
From BMW Group Press Release
No city in the world embodies the MINI brand quite like Oxford, UK. The classic Mini was first built here in 1959, and since 2001, BMW Group has been producing the modern MINI on the same site. With the MINI Cooper Oxford Edition, the brand celebrates its British roots by incorporating the iconic Union Jack into a range of design details on the latest edition of the MINI Cooper 3-door.
From the beginning, MINI has proved that big character can come in small packages. Born from the creative vision of Sir Alec Issigonis, the classic Mini was surprisingly spacious, unmistakable in design and perfectly at home darting through city streets. It quickly became a style icon and now, as part of BMW Group, it is a modern evolution of Issigonis’ original vision. MINI succeeds in finding a perfect balance between its illustrious heritage and contemporary innovation. To this day, the MINI remains a strong presence in city streets and pop culture alike around the world.
MINI Plant Oxford holds a central place in the heritage and identity of the MINI brand. The plant is not merely a production facility, but the spiritual home of MINI and a continuation of the brand’s British roots. The MINI Cooper Oxford Edition carries these values to celebrate 25 years of modern MINI.
Personalisation has always been a part of MINI
MINI CORPORATE COMMUNICATIONS ’s DNA, as no two drivers are quite the same. MINI has always been about creating something that feels personal, whether through colour, details or little touches that make the difference. MINI releases numerous special editions worldwide, each inspired by local cultures and personal lifestyles, resulting in unique sills, so customers can celebrate 25 years of modern MINI every time they enter and exit their vehicle.
Iconic design, historical references and modern technology come together in a clear statement to celebrate 25 years of modern MINI. MINI Lifestyle Collection: Oxford Capsule. Style doesn’t stop at the car. To match the vehicle edition, MINI has introduced a number of lifestyle products that pick up characteristic design features of the MINI Cooper Oxford Edition. The Oxford Capsule brings the edition’s signature style into everyday essentials, such as the MINI Traveller Bag, unisex T-shirts, a special cap, detailed MINI Oxford stickers and the iconic MINI Umbrella Walking Stick (always an essential in the British summer!). The textiles are finished in dark blue to mirror the optional Indigo Sunset Blue vehicle paintwork, while Union Jack-inspired details give the Oxford Capsule an authentic character.
Key facts of the MINI Cooper Oxford Edition:
>Special Edition for MINI Cooper 3-DoorThe MINI Cooper Oxford Edition is a separate and newly introduced special edition, distinct from the long-established Oxford Edition in the US market. Despite the similarity in name, the two refer to entirely separate products with no connection CO2 emissions & fuel consumption:
MINI Cooper C: (WLTP combined: fuel consumption 6.5 l/100 km; CO2 emissions 146 g/km; CO2 class: E). MINI Cooper S: (WLTP combined: fuel consumption 6.7 l/100 km; CO2 emissions 150 g/km; CO2 class: E).
All of the stated model variants, equipment features, technical data relate to the German market. Energy consumption and emission figures relate to the German PKW-EnVKV regulation.
