Kia Sales Malaysia (KSM) reinforces its commitment to the East Malaysian region with the official opening of the Kia Kuching Heng Lian Enterprise Bhd 3S Dealership. The facility marks a significant step in the brand’s ongoing strategy to enhance customer accessibility, elevate the ownership experience, and expand aftersales support across Malaysia.
Kia Sales Malaysia, President and Chief Executive Officer, Hyung Ho Kim said, “The opening of the Kia Kuching Heng Lian Enterprise Bhd 3S Dealership is an important step for us. It strengthens Kia's presence in Malaysia and brings our brand closer to customers in East Malaysia. Together with our dealer partners, we are committed to delivering excellent products, a seamless ownership experience, and the highest standards of customer care.”
Strategically located in the heart of Kuching’s financial and business district, the new 3S Centre strengthens KSM’s retail and service capabilities in Sarawak. It also supports the company’s long-term vision of developing a future-ready dealer network capable of serving both internal combustion engine (ICE) and electrified vehicle (EV) customers.
Premium Facility with Comprehensive Aftersales Support
Heng Lian Enterprise Berhad Managing Director, Kevin Law, added, “We are proud to announce the opening of the Kia Kuching 3S Centre. With over four decades of experience in the automotive industry, Heng Lian aims to deliver the high standards of sales and aftersales service that come with every Kia vehicle. The RM 1.5 million investment in this facility underscores our commitment to supporting Kia’s growth in East Malaysia.
The Kia Kuching Heng Lian Enterprise Bhd 3S Dealership spans a built-up area of 4,796 sq. ft. and features a showroom with capacity for three vehicles. Its service centre is equipped with two work bays, capable of handling up to 260 vehicles per month.
The facility is also outfitted with the latest Kia diagnostic tools and offers a range of customer-centric amenities, including a cosy customer lounge, complimentary Wi-Fi, and a pantry with beverages and light snacks.
Established in 1984, Heng Lian Enterprise Berhad is a trusted automotive group based in Sarawak specialising in new passenger vehicles, new and used motorcycles, used commercial vehicles and hire-purchase financing.
Strengthening KSM’s East Malaysia Network Strategy
The addition of the Kia Kuching Heng Lian Enterprise Bhd 3S Dealership forms part of KSM’s broader strategy to improve accessibility and strengthen customer support across East Malaysia through strategically located dealerships and enhanced aftersales capabilities.
KSM now operates a total of 26 dealerships across Malaysia. The Kia Kuching Heng Lian Enterprise Bhd 3S Centre is located at Lot 106 & 107, Jalan Abell, 93100, Kuching, Sarawak.
Showroom Hours: Daily from 8:30 AM to 5:30 PM; Public Holidays from 10:00 AM to 3:00 PM
Service Hours: Weekdays from 8:30 AM to 5:30 PM; Saturdays from 8:30 AM to 5:30 PM (excluding public holidays)
Kia’s Global Momentum Reaches a Historic High
Kia has kicked off 2026 with a historic milestone, posting its highest-ever first-half sales performance since the company first entered the automobile market in 1962.
Between January and June, the automaker sold a total of 1,630,988 units worldwide surpassing the previous first-half benchmark set in 2025, when Kia recorded 1,587,536 total sales.
The second quarter (Q2) of 2026 saw Kia sustain its growth momentum with the automaker achieving its highest-ever quarterly sales of 851,639 units, up 4.5% year-on-year.
Kia’s retail sales for electrified vehicles surged 60% year-on-year to 296,000 units; bringing its global market share to a record high of 4% for the first half of 2026.
Looking ahead, Kia is optimistic about sustaining sales momentum in the second half of 2026 driven by solid EV and HEV demand, reinforcing its electrification leadership.
For sales enquiries and service appointments, customers may contact 011-3652 8268. For general enquiries, servicing, or 24-hour roadside assistance, customers may contact Kia Sales Malaysia Customer Support at 1300 88 0133 or via email at customersupport@kia-my.com.



