since 1976
since 1976
Riding on strong momentum from Q4 2025, GWM Malaysia delivered a resilient performance in the first quarter of 2026, navigating a more measured automotive market while continuing to benefit from growing consumer adoption of electrified mobility.
With 1,294 units delivered in Q1 2026, GWM maintained its position among Malaysia’s top 15 automotive brands. While overall market activity moderated during the quarter, demand continued to shift towards hybrid, plug-in hybrid and electric vehicle segments where GWM is steadily strengthening its presence.
Performance improved progressively through the quarter, with a stronger March reflecting stabilising consumer sentiment and sustained interest across GWM’s product line-up.
Strong Foundation From Q4 2025
GWM Malaysia’s Q1 performance was underpinned by a well-balanced portfolio aligned with evolving consumer priorities around value, efficiency and everyday usability.
Leading the portfolio, the WEY G9 Hi4 PHEV sustained strong post-launch momentum, emerging as the No.1 Chinese luxury MPV in Malaysia for Q1 2026. Since its introduction, the model has set a new benchmark in its segment, reinforcing growing acceptance of plug-in hybrid solutions that combine electric driving capability with long-distance flexibility. As the first model to introduce GWM’s Hi4 intelligent hybrid system in Malaysia, it also signals the brand’s long-term direction in electrification and intelligent energy management.
The HAVAL H6 HEV also continued to be a key contributor, building on its position as one of Malaysia’s best-selling hybrid models in 2025, where it ranked second in the segment with a 14.9% market share. The model remains highly relevant among customers seeking fuel efficiency, practicality and lower cost of ownership amid rising fuel awareness.
The TANK 300 further strengthened its positioning as a lifestyle and off-road-focused SUV, building awareness among adventure-driven consumers and setting the stage for its next phase of growth, and further supported by the upcoming launch of the TANK 300 HEV, scheduled in the coming months.
The TANK 500 continued to gradually expand its presence in the premium SUV segment, offering a refined balance of comfort, capability and understated luxury. Together, both models contribute to GWM Malaysia’s strategy to grow its SUV footprint across both lifestyle and premium segments.
The ORA Good Cat sustained its role as an accessible urban EV option, supported by growing consumer interest in cost-efficient and environmentally conscious mobility solutions. This reflects increasing awareness and gradual adoption of EVs in urban environments, particularly among younger and city-based consumers.
“While market conditions remain challenging, GWM Malaysia remains focused on delivering practical and reliable mobility solutions that meet the real needs of our customers. Our performance reflects growing confidence in the brand, supported by a balanced product portfolio and our continued commitment to long-term value,” said Managing Director of GWM Malaysia, Mr. Cui Anqi.
Looking ahead, GWM Malaysia remains cautiously optimistic. Momentum is expected to be supported by upcoming product activity, including the launch of the TANK 300 HEV, alongside increased brand visibility through key industry platforms such as the KL International Mobility Show 2026 and Penang Autoshow 2026.
These platforms will play an increasingly important role in strengthening brand consideration, as consumers place greater emphasis on hands‑on, experiential engagement before making purchase decisions within a more value‑conscious market environment.
To support this next phase of growth, GWM Malaysia will continue to prioritise dealer network expansion, aftersales enhancement and customer engagement initiatives, complemented by targeted sales programmes. With 39 existing showrooms nationwide as of April 2026, the brand is working towards its broader network ambition of 60 outlets by end of 2026, while maintaining high parts availability and consistent service standards to reinforce long‑term ownership confidence.
Chief Operating Officer of GWM Malaysia, Encik Roslan Abdullah, added, “As we move into the next phase of growth, our focus is on strengthening execution, from expanding our dealer network and enhancing aftersales capabilities to ensuring readiness for upcoming launches such as the TANK 300 HEV. These efforts are key to delivering a consistent and seamless ownership experience nationwide.”
Beyond Q2, GWM Malaysia remains focused on advancing its multi-powertrain strategy across ICE, HEV, PHEV and BEV offerings, supported by a diversified portfolio spanning HAVAL, TANK, ORA and WEY. This approach enables the brand to compete across mass-market, premium and electrified segments while responding to evolving consumer needs.
