since 1976
since 1976
BMW Group Malaysia today announced the appointment of Raymond Tan Chor Ann as its new Managing Director, effective 1st September 2026. The appointment marks a homecoming for the accomplished Malaysian leader, whose career with the BMW Group spans key markets and strategic functions across the Asia-Pacific region and the company’s headquarters in Munich.
Raymond will assume the role from current Managing Director Benjamin Nagel, who will take on the position of Managing Director of BMW Group Importer Markets TW, HK, MC, with responsibility for the markets of Taiwan, Hong Kong, and Macao.
In his new role, Raymond will lead BMW Group Malaysia’s operations and continue to strengthen the BMW, MINI and BMW Motorrad brands in the country. His focus will include delivering premium customer experiences, advancing premium mobility, and reinforcing BMW Group Malaysia’s ambition to be the Ultimate Choice in the premium segment through Technology Openness and the Power of Choice.
Raymond brings extensive international experience and a deep understanding of the Malaysian automotive market, having held several pivotal leadership roles within BMW Group Malaysia. As part of the pioneering team in 2003, he began as Product and Price Planning Manager, helping to shape product strategy and market positioning for Malaysia.
He later joined the BMW Group headquarters in Munich as Regional Product Manager, responsible for product planning and strategic market coordination across international markets. He subsequently returned to Malaysia as Head of Marketing, leading brand and customer engagement initiatives, before progressing to Head of Sales, where he oversaw nationwide sales operations and network performance.
Commenting on his appointment, Raymond Tan said, “I am excited to return to Malaysia to lead the National Sales Company as the first local Managing Director of BMW Group Malaysia, particularly at this pivotal moment as the BMW Group prepares for a new era with the upcoming introduction of the Neue Klasse range of models. My priorities will be to further develop the business, professionalise the retail network, strengthen customer loyalty, and to continue positioning the BMW Group as the premium brand of choice in Malaysia.”
Benjamin Nagel, meanwhile, takes on his new role after more than two decades of international leadership experience within the BMW Group, having held senior management positions across Germany, India, South Africa, Malaysia and the wider Asia-Pacific region. His career spans sales, distribution, retail operations, dealer network development and market strategy across diverse and competitive markets.
His notable achievement at BMW Group Malaysia was driving the premium automaker through a period of transformation and evolving market conditions, making BMW Group Malaysia the Ultimate Choice in the premium segment with the organisation’s focus on Technology Openness and The Power of Choice. His leadership journey from Germany to India, South Africa, Malaysia and now Taiwan, Hong Kong, and Macao reflect broad international market experience and continued strategic progression within the BMW Group.
His tenure in Malaysia also represented an important chapter in this journey, marked by a strong focus on customers, dealer partners, employees and stakeholders, as well as key priorities including electrification, digitalisation, customer experience and network development. These initiatives will remain on track as BMW Group Malaysia enters its next phase of leadership.
Commenting on his new appointment, Benjamin Nagel said, “I am honoured and excited to take on this new opportunity with the BMW Group to oversee the Importer Markets of Taiwan, Hong Kong, and Macao. Having had the privilege of leading BMW Group Malaysia, I look forward to bringing the insights and experience gained in Malaysia to these dynamic importer markets, while continuing to strengthen customer focus and premium brand positioning. My priority will be to drive sustainable growth, deepen long-term relationships with customers, business partners and employees, and build on the strong foundations established across the region.”
Ritu Chandy, Senior Vice President of Sales Region Asia-Pacific, Eastern Europe, Middle East and Africa at the BMW Group, said, “I am pleased to announce Raymond Tan, a distinguished Malaysian talent, as the new leader of BMW Group Malaysia. Raymond brings extensive international experience across strategic portfolios within the BMW Group, together with a deep understanding of the region and a proven track record across key markets. These strengths will be instrumental in steering BMW Group Malaysia into its next phase of growth. At the same time, I would like to express my sincere appreciation to Benjamin Nagel for his leadership and valuable contributions to BMW Group Malaysia, and wish him continued success in his new role as Managing Director of BMW Group Importer Markets TW, HK, MC.”
